Right Product, Right Place: Forecasting That Actually Holds Up

Retail forecasts look accurate in aggregate and fail where it costs money: a single store, a single week, a single SKU.

Agents close that gap by learning from the exceptions — the stockouts, the markdowns, the substitutions — and by adjusting allocation continuously rather than on a planning calendar.

The operational payoff shows up in fewer emergency transfers, healthier margin, and a merchandising team that spends its time on assortment instead of firefighting.